Privacy Policy

Privacy Policy

Data processing controller:
Shoepassion GmbH
Wolfener Str. 32-34
12681 Berlin

E-mail: customerservice@shoepassion.com

Phone: 030 60983700

We are pleased about your interest in our online shop. The protection of your privacy is very important to us. Below we will inform you in detail about how we handle your data.

1. Access Data and Hosting

You can visit our website without providing any personal information. Each time a webpage is accessed, the web server automatically stores a so-called server log file, which includes the name of the requested file, your IP address, date and time of access, amount of data transferred, and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring a smooth operation of the site and improving our offer. This serves to protect our legitimate interests in a correct presentation of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. All access data will be deleted no later than seven days after the end of your visit to the site.

1.1 Hosting

The services for hosting and displaying the website are partially provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in forms provided on this website will be processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please contact the contact information described in this privacy policy.

Our service providers are located and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection: Canada

Our service providers are located and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection: Canada

Our service providers are located and/or use servers in the USA and in other countries outside of the EU and EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.

1.2 Content Delivery Network

For the purpose of shorter loading times, we use a so-called Content Delivery Network ("CDN") for some offers. With this service, content, such as large media files, is delivered via regionally distributed servers of external CDN service providers. Therefore, access data is processed on the servers of the service providers. Our service providers work for us as part of order processing. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. If you have any questions about our service providers and the basis of our cooperation with them, please contact the contact option described in this privacy policy.

2. Data Processing for Contract Processing and Contact

2.1 Data Processing for Contract Processing

For the purpose of contract processing (including inquiries and processing of any existing warranty and performance claims as well as any legal obligation to update) in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data if you voluntarily provide it to us within the scope of your order. Mandatory fields are marked as such, as we require this data in these cases for contract processing and cannot send the order without providing it. The data collected can be seen from the respective input forms.

For more information about the processing of your data, especially regarding the transfer to our service providers for the purpose of order, payment, and shipping processing, please refer to the following sections of this privacy policy. After complete fulfillment of the contract, your data will be restricted for further processing and deleted after the expiration of the tax and commercial retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond that, which is legally permitted and which we will inform you about in this statement.

Inventory Management System

We use merchandise management systems from external service providers for order and contract processing. Our service providers work for us as part of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please contact the contact options described in this privacy policy.

2.2 Customer Account

If you have given your consent for this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR by choosing to open a customer account, we will use your data for the purpose of opening a customer account and for storing your data for future orders on our website. You can delete your customer account at any time, either by sending a message to the contact option described in this privacy policy or through a designated function in your customer account. After deleting your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond that which is legally permitted and which we inform you about in this statement.

2.3 Contact

As part of customer communication, we collect personal data for processing your inquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR if you voluntarily provide us with this information when contacting us (e.g. via contact form or email). Mandatory fields are marked as such, as we require this data to process your contact request. The data collected can be seen from the respective input forms. After complete processing of your request, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond that, which is legally permitted and which we will inform you about in this statement.

3. Processing of data for the purpose of shipping processing

For contract fulfillment according to Art. 6 para. 1 sentence 1 lit. b GDPR, we will pass on your data to the shipping service provider commissioned with the delivery, as far as this is necessary for the delivery of ordered goods.

Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent during or after your order, we will, in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, pass on your email address and telephone number to the selected shipping service provider so that they can contact you before delivery for the purpose of delivery notification or coordination.
The consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond what is legally permitted and inform you about this in this statement.

General Logistics Systems Germany GmbH & Co. OHG
GLS Germany Street 1 - 7
DE-36286 Neuenstein
Germany

DHL Parcel GmbH
Sträßchensweg 10
53113 Bonn
Germany

4. Payment Processing

When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data Processing for Transaction Processing

Depending on the selected payment method, we will provide the necessary data for processing the payment transaction to our technical service providers, who work for us as part of order processing, or to the commissioned credit institutions or the selected payment service provider, to the extent necessary for processing the payment. This serves the fulfillment of the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers themselves collect the data required for processing the payment, for example on their own website or through a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.
If you have any questions about our partners for payment processing and the basis of our cooperation with them, please contact the contact option described in this data protection declaration.

4.2 Data Processing for the Purpose of Fraud Prevention and Optimization of our Payment Processes

If necessary, we provide our service providers with additional data, which they use together with the data necessary for processing the payment as our data processors for the purpose of fraud prevention and optimization of our payment processes (e.g. invoicing, processing of disputed payments, support of accounting). This serves to safeguard our legitimate interests in protecting against fraud or in efficient payment management in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

4.3 Identity and Credit Check when Choosing Klarna Payment Services

Pay by invoice via Klarna
If you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we ask for your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR, that we may transmit the data necessary for processing the payment and for an identity and credit check to Klarna. In Germany, the credit reporting agencies mentioned in the privacy policy of Klarna may be used for the identity and credit check. Klarna uses the received information about the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time with Klarna.

5. Email and Mail Advertising

5.1 E-Mail Newsletter with Registration and Newsletter Tracking

If you subscribe to our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our email newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this, which is legally permitted and about which we will inform you in this statement.

We would like to inform you that when we send the newsletter, we evaluate your user behavior. For this purpose, we also analyze your interaction with our newsletter by measuring, storing, and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").

For this evaluation, the sent emails include one-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. For the evaluations, we particularly link the following "newsletter data":

and the one-pixel technologies with your email address or your IP address and possibly an individual ID. Links contained in the newsletter may also contain this ID.

If you do not wish to have newsletter tracking, it is possible to unsubscribe from the newsletter at any time - as described above.

The information will be stored as long as you have subscribed to the newsletter.

5.2 E-Mail Newsletter without Registration and Your Right to Object

If we receive your email address in connection with the sale of goods or services and you have not objected to this, we reserve the right to regularly send you offers for similar products from our range by email based on § 7 para. 3 UWG. This serves to safeguard our legitimate interests in addressing our customers for advertising purposes, which outweigh our interests in the context of a balancing of interests.
You can object to this use of your email address at any time by sending a message to the contact option described in this privacy policy or via a designated link in the promotional email, without incurring any costs other than the transmission costs at the basic rates.
After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we will inform you in this statement.

5.3 Newsletter Delivery

The newsletter will also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact the contact information described in this privacy policy.

The newsletter and the above newsletter tracking may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact the contact option described in this privacy policy.

Our service providers are located and/or use servers in these countries: USA, Australia. There is no adequacy decision from the European Commission for this country/these countries. Our cooperation with them is based on these guarantees: Standard Contractual Clauses of the European Commission.

5.4 Sending Review Requests via Email

If you have given us your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR during or after your order, we will use your email address to request a review of your order using the rating system we have implemented. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a designated link in the review request.

The review requests may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact the contact option described in this privacy policy.

5.5 Post Advertising and Your Right to Object

In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by postal mail. This serves to protect our legitimate interests in addressing our customers for advertising purposes in the context of a balancing of interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in this privacy policy.

The advertising broadcasts are provided by a service provider as part of processing on our behalf, to whom we will pass on your data for this purpose.

6. Cookies and Other Technologies

6.1 General Information

In order to make your visit to our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies).

Protection of Privacy on End Devices
When using our online service, we use absolutely necessary technologies to provide the expressly desired telemedia service. The storage of information on your end device or access to information already stored on your end device does not require consent.

For non-essential functions, the storage of information on your device or access to information already stored on your device requires your consent. We would like to inform you that if you do not give your consent, certain parts of the website may not be fully usable. Your given consent will remain in effect until you adjust or reset the respective settings on your device.

Possible subsequent data processing through cookies and other technologies
We use such technologies that are necessary for the use of certain functions of our website (e.g. shopping cart function). Through these technologies, IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the content of the shopping cart) are collected and processed. This serves the purpose of balancing our legitimate interests in an optimized presentation of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

In addition, we use technologies to fulfill our legal obligations (e.g. to be able to provide proof of consent for the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.

The cookie settings for your browser can be found at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have given your consent to the use of technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can also visit the following link: https://www.shoepassion.de/datenschutz?cmpscreen. If you do not accept cookies, the functionality of our website may be limited.

6.2 Use of the "Consentmanager" tool by consentmanager AB for managing consents

On our website, we use "Consentmanager" to inform you about the cookies and other technologies we use on our website, as well as to obtain, manage, and document your necessary consent for the processing of your personal data through these technologies. This is necessary in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR to fulfill our legal obligation in accordance with Art. 7 para. 1 GDPR to be able to prove your consent to the processing of your personal data, which we are subject to. "Consentmanager" is a service provided by consentmanager AB, Håltegelvägen 1b, 72348 Västerås, Sweden.

After submitting your cookie declaration on our website, the web server of Consentmanager stores your IP address, browser, language, and accessed website. Furthermore, the IP is processed to determine the visitor's country. In addition, cookies are used that contain information about your consent behavior, in particular the status and date of consent.

The duration of data storage depends on your active user settings on our website and will be deleted after 2 years, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond that, which is legally permitted and which we will inform you about in this statement.

7. Use of Cookies and Other Technologies for Web Analysis and Advertising Purposes

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other technologies from third-party providers on our website. After the purpose has been fulfilled and the respective technology is no longer used by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your options for revocation can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the respective technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact the contact option described in this privacy policy.

7.1 Use of Google services for web analysis and advertising purposes

We use the technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google") as shown below. The information automatically collected about your use of our website through Google technologies is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected through Google technologies, it will be shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transferred to a Google server and shortened there. Unless otherwise stated for each technology, data processing is based on an agreement concluded between joint controllers in accordance with Art. 26 GDPR. For more information about data processing by Google, please refer to the Google Privacy Policy.

Google Analytics

For the purpose of website analysis, data (IP address, time of visit, device and browser information, as well as information about your use of our website) is automatically collected and stored with Google Analytics, from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address will not be merged with other data from Google. The data processing is based on an agreement for order processing with Google.

For the purpose of optimizing our website, we have enabled the data sharing settings for "Google products and services". This allows Google to access and use the data collected and processed by Google Analytics to improve their services. The data sharing with Google under these data sharing settings is based on an additional agreement between responsible parties. We have no control over the subsequent data processing by Google.

Google Analytics uses the extension function Google Signals for web analysis, which enables "cross-device tracking". If your internet-capable devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can create reports on your usage behavior (especially cross-device user numbers) even if you switch devices. We do not process any personal data in this regard, we only receive statistics created based on Google Signals.

Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing cookie is set when you visit our website, which enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, as well as information about your use of our website) and using a pseudonymous cookie ID and based on the pages you have visited. Further data processing only takes place if you have enabled the "personalized advertising" setting in your Google account. If you are logged in to Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing.

To analyze our website and track events, we use Google Ads Conversion Tracking to measure your subsequent usage behavior when you arrive on our website through a Google Ads advertisement. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, as well as information about your usage of our website based on events we have specified, such as visiting a webpage or signing up for a newsletter) may be collected to create usage profiles using pseudonyms.

Google Maps

To visually display geographical information, Google Maps collects data about your use of the Maps functions, in particular your IP address and location data, transmits it to Google, and then processes it. We have no control over this subsequent data processing.

Google reCAPTCHA

For the purpose of protecting against abuse of our web forms and spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information, as well as information about your use of our website) and performs an analysis of your use of our website using a so-called JavaScript and cookies. In addition, other cookies stored by Google services in your browser are evaluated. Reading or storing of personal data from the input fields of the respective form does not take place.

Google Fonts

To ensure consistent presentation of content on our website, data (IP address, time of visit, device and browser information) is collected, transmitted to Google, and then processed by Google through the script code "Google Fonts". We have no control over this subsequent data processing.

YouTube Video Plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected, transmitted to Google, and processed by Google only when you play a video using the YouTube video plugin in the advanced privacy mode we use.

7.2 Use of Microsoft Services for Web Analytics and Advertising Purposes

We use the technologies of Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland ("Microsoft") as shown below. Data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. The information automatically collected through Microsoft technologies about your use of our website is usually transferred to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. For further information on data processing by Microsoft, please refer to the Privacy Statement of Microsoft.

Microsoft Advertising

For advertising purposes in the Bing, Yahoo, and MSN search results, as well as on third-party websites, the so-called Microsoft Advertising Remarketing cookie is set when you visit our website. This allows for interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, as well as information about your use of our website) and through a pseudonymous cookie ID based on the pages you have visited.

To analyze our website and track events, we measure your subsequent usage behavior through Microsoft Advertising's Universal Event Tracking (UET) when you arrive on our website through a Microsoft Advertising ad. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, as well as information about your usage of our website based on events defined by us, such as visiting a webpage or signing up for a newsletter) may be collected to create usage profiles using pseudonyms. If your internet-enabled devices are linked to your Microsoft account and you have not disabled the "Interest-based advertising" setting in your Microsoft account, Microsoft may create reports on usage behavior (especially cross-device user numbers) even if you switch devices, known as "cross-device tracking". We do not process any personal data in this regard, we only receive statistics created based on Microsoft UET.

7.3 Use of Facebook services for web analysis and advertising purposes

Use of Facebook Pixel

We use the Facebook Pixel as part of the technologies described below by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook (by Meta)" or "Meta Platforms Ireland"). The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events we specify, such as visiting a website or signing up for a newsletter) to create usage profiles using pseudonyms. To do this, when you visit our website, the Facebook Pixel automatically sets a cookie that allows your browser to be recognized when you visit other websites using a pseudonymous cookie ID. Facebook (by Meta) will combine this information with other data from your Facebook account to compile reports on website activity and provide other services related to website usage, particularly personalized and group-based advertising.
The information automatically collected about your use of our website by Facebook (by Meta) technologies is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. If the data transfer to the USA is our responsibility, our cooperation is based on standard data protection clauses of the European Commission. For more information about data processing by Facebook, please see the privacy policy of Facebook (by Meta).

Facebook Ads (Ads Manager)

We advertise this website on Facebook (by Meta) and other platforms through Facebook Ads. We determine the parameters of each advertising campaign. Facebook (by Meta) is responsible for the exact implementation, especially the decision on the placement of ads for individual users. Unless otherwise specified for each technology, data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. The joint responsibility is limited to the collection of data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.

Based on the statistics created through Facebook Pixel about visitor activities on our website, we run group-based advertising on Facebook (by Meta) through Custom Audience, by determining the characteristics of the respective target audience.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising through Facebook Pixel Remarketing.

Using Facebook Pixel, we measure conversions for web analysis and event tracking of your subsequent usage behavior when you have accessed our website through a Facebook Ads advertisement. The data processing is based on an agreement for order processing by Facebook (by Meta).

7.4 Other Providers of Web Analytics and Online Marketing Services

Use of Hotjar for Web Analytics

For the purpose of website analysis, data (IP address, time of visit, device and browser information, as well as information about your use of our website) will be automatically collected and stored using technologies from Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta ("Hotjar"). Usage profiles will be created using pseudonyms. Cookies may be used for this purpose. The pseudonymized usage profiles will not be merged with personal data of the pseudonym's owner without a separately given, explicit consent. Hotjar is acting on our behalf.

Use of Criteo for Online Marketing

Through our advertising partner Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"), we advertise for this website in search results and on third-party websites. When you visit our website, a retargeting cookie from Criteo or their partners is automatically set, which enables interest-based advertising based on a pseudonymous cookie ID and the pages you have visited. The data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. We determine the parameters of the respective advertising campaign. Criteo is responsible for the exact implementation (e.g. the decision on the placement of individual ads). The data automatically collected by Criteo (IP address, time of visit, device and browser information, as well as information about your use of our website) may be combined by Criteo with information from other sources and transmitted to Criteo advertising partners.

Use of AWIN for Online Marketing

Through our advertising partner AWIN AG, Eichhornstraße 3, 10785 Berlin, Germany ("AWIN"), we market space for third-party advertisements. These ads will be displayed to you at various locations on this website. By means of cookies, AWIN can track the progress of the respective order and in particular determine that you clicked on the respective ad and then ordered the product. For this purpose, data (IP address, time of visit, device and browser information, as well as information about your use of our website) is collected, transmitted to AWIN, and processed by AWIN. We have no control over this data processing. The data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR.

Use of Vimeo Video Plugin for embedding third-party content

To integrate third-party content, data (IP address, visit time, device and browser information) is collected, transmitted to and processed by Vimeo LLC, 555 West 18th Street, New York 10011, USA ("Vimeo") through the video plugin. The data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Google Analytics is automatically integrated into the Vimeo video plugin. For the purpose of website analysis, data (IP address, visit time, device and browser information, as well as information about your use of our website) is automatically collected and stored with Google Analytics, from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is offered by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our website is usually transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Your IP address is shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a server of Google in the USA and shortened there. We have no influence or access to the data processing by Vimeo, including the settings and results of Google Analytics. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

7.5 Clear Attribution

We use the services of Klar (Klar Insights GmbH, Marktstr. 18, 80802 Munich, Germany) on our website. Klar collects, processes, and stores data for reach measurement and statistical analysis on this website and its subpages on our behalf. This collection is based on the following legal basis:

If there is consent from the user according to Article 6 paragraph 1 sentence 1 of the General Data Protection Regulation (GDPR) and § 25 paragraph 1 sentence 1 of the Federal Data Protection Act (TTDSG), the data to be processed will be collected in a user-specific manner.

For the aforementioned different types of data collection, different cookies are used to ensure the respective type of data collection.

Cookie - Objection

To generally object to the use of Klar, please use this link. This will set a cookie with the name "do_not_track" from the domain "shoepassion.de". Please do not delete this, as otherwise it cannot be guaranteed that you will not be tracked by Klar.

For information on data protection and data usage by Klar, please refer to the following website: https://www.getklar.com/data-protection.

8. Personalized Advertising and Data Matching

We use these customer match lists as part of our advertising measures for customer matching. For this purpose, lists with encrypted ("hashed") user data (email address, phone number, mailing address, customer-specific identifiers) are sent to the provider. The provider then compares whether the transmitted user data matches existing customers of the provider. This only happens if we have your consent for this. You can revoke this measure at any time, informally. To do so, simply send an email to customerservice@shoepassion.com with the subject line "Revocation Marketing". Your data will then be removed from the customer match list of the provider. Please make sure to use the email address for which the revocation should apply. Otherwise, it will unfortunately not be possible for us to assign your revocation to your customer data.

We use the following technologies for comparisons:

8.1 Facebook Custom Audience with Email Addresses

Facebook Custom Audiences is a remarketing campaign where the advertiser encrypts the email addresses collected for this purpose using an algorithm and uploads this non-personal checksum (hash values) to the Facebook server. Facebook can then compare these transmitted data with its existing list of encrypted user IDs and save the matches in the advertiser's customer account as "Customer Audiences" and target them with advertisements. At the end of the comparison, all uploaded hash values are deleted.

For more information about the scope of the collection and further processing and use of data by Facebook Custom Audiences, please refer to the privacy policy of Facebook, which can be found at https://www.facebook.com/ads/website_custom_audiences/ and https://www.facebook.com/privacy/explanation. The terms and conditions for Custom Audiences can be found at https://www.facebook.com/ads/manage/customaudiences/tos.php. You can opt out of the collection and use of information for targeted online advertising to specific audiences by clicking on the following link: https://www.facebook.com/ads/website_custom_audiences/.

8.2 Google Custom Match with Email Addresses

With Google Customer Match, advertisers can import their own lists of customer email addresses into their Google AdWords account, which are encrypted using an algorithm. Customer Match compares the anonymized email lists in AdWords with its own database of registered users, allowing for targeted ads within Google Search, YouTube, and Gmail, as well as self-optimizing campaigns. Additionally, Google can also identify similar customers with similar interests based on the uploaded user lists.

With the "Customer Match" feature, Google creates a central source of information for retargeting customers (i.e. visitors are captured on a website and targeted with specific advertising on other websites). The guidelines for the "Customer Match" feature apply to the data provided by the advertiser.

For further information, please refer to the Google Privacy Policy at: https://www.google.com/intl/en/policies/privacy/. You can edit your personal data and privacy settings under Google "My Account" at: My Account.

8.3 Google Remarketing / Google Ads

This website uses Google Remarketing, a software that is used to present users of our websites with interest-based advertisements. Google Remarketing uses cookies (see above) for this purpose. The data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR. This function can be technically prevented by the user of the websites by disabling JavaScript and cookies in their web browser.

Details on the necessary settings can be found in the product descriptions or instructions of the various browser providers. Data processing by Google can also be prevented by using a browser add-on to disable Google. Further information on terms of use and privacy for Google Remarketing/ Adwords can be found at https://policies.google.com/technologies/ads?hl=en.

9. Social Media

Our online presence on Facebook (by Meta), Twitter, Instagram (by Meta), Youtube, Pinterest, LinkedIn

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to the respective social media operator, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presence on the aforementioned social media platforms. This data will be used to create usage profiles using pseudonyms. These can be used, for example, to display advertisements within and outside the platforms that presumably correspond to your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and options for protecting your privacy, please refer to the privacy notices of the providers linked below. If you still need assistance in this regard, you can contact us.

Facebook (by Meta) is an offering of Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transmitted to and stored on a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. The data processing in the context of visiting a Facebook (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on insights data) can be found here.

Twitter is a service provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). The information automatically collected by Twitter about your use of our online presence on Twitter is usually transferred to a server of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

Instagram (by Meta) is a service provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. The data processing in the context of visiting an Instagram (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. For more information (information on insights data), please click here.

YouTube is an offering of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

Pinterest is a service provided by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transferred to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

LinkedIn is an offering of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is typically transmitted to and stored on a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

10. Contact Options and Your Rights

10.1 Your Rights

As a person affected, you have the following rights:

 

Right to Object

If we process personal data as explained above in order to safeguard our legitimate interests, which outweigh other interests, you can object to this processing with effect for the future. If the processing is carried out for the purposes of direct marketing, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are reasons that arise from your particular situation.

After exercising your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the assertion, exercise, or defense of legal claims.

This does not apply if the processing is carried out for the purpose of direct marketing. In that case, we will not process your personal data for this purpose any further.

10.2 Contact Options

If you have any questions regarding the collection, processing, or use of your personal data, for information, correction, restriction or deletion of data, as well as revocation of any granted consent or objection to a specific use of data, please contact our company data protection officer.

Data Protection Officer:

Shoepassion GmbH
Wolfener Str. 32-34
12681 Berlin

datenschutz@shoepassion.de